2017 #GivingTuesday Highest on Record

Blackbaud, Inc., the world’s leading cloud software company powering social good, whose systems process a majority of the online donations made in the United States on #GivingTuesday, processed more than $60.9 million from over 7,200 organizations receiving donations this year. Online donations were up again for the sixth year running at 28% this year.

#GivingTuesday Donations Grew in 2017

  • #GivingTuesday online giving grew by 500% since its creation in 2012
  • Online giving has jumped by 28% since 2016
  • Online donation volume grew by 20% compared to 2016
  • 8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016

Technology Continues to Drive #GivingTuesday’s Success

  • Online average gift amounts exceeded $134
  • About 26% of online donations were made from a mobile device

“Blackbaud has been monitoring and measuring #GivingTuesday online giving trends since the very beginning, and this year, we continued to see a double-digit increase in online donations,” said Steve MacLaughlin, Blackbaud’s vice president of data and analytics. “There was also strong growth in the volume of online gifts and average gift amounts. The modern day donor continues to increase their use of mobile devices and we saw that trend continue on #GivingTuesday 2017.”

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